a service overview by Hello Growth

THIS IS FOR YOU IF:

1. You sell a high-ticket service/product to other businesses.
2. Your service/product is great and you have the clients and case studies to prove it.
3. You’re looking to scale but don’t have the predictable pipeline of qualified leads necessary to do so.

HOW IT WORKS, TLDR:

• We translate your service into an offer to resolve your ideal customer’s pain.
• We distill this offer into highly relevant “how did they do this at scale” messaging and send to 3-4k decision-makers in your ICP per month.
• A certain % of those will be interested in meeting.
• You close some deals.
• After analyzing the data, we optimize for conversion rate and scale volume until you have the pipeline you need.
• You close more deals.

HOW ARE WE DIFFERENT?

aka, the cold email conundrum.

You’ve been contacted by cold email agencies 15 times this week… you’ve been burned by lead gen agencies in the past… cold email used to work but it’s harder and harder to drive interested replies.

Cold email is one of the most cost-effective B2B marketing tools in the toolkit. Sending an email is technically free and accessible to everyone with a google account and doing it at scale is easier than ever with the advent of Apollo/Smartlead/Instantly. Paradoxically, this low cost and low barrier to entry is precisely what makes effective cold email outreach so difficult as email providers tank deliverability and business email users grow numb to outside messages.

The fact is that a lot of the standard practices aren’t going to cut it anymore — even in the last 8 months we’ve seen a significant downturn in conversion rates across “bread-and-butter” campaigns that used to win. We welcome this challenge though, as it’s an opportunity to separate ourselves from our competitors who can be roughly sorted into 3 levels of sophistication.

COLD EMAIL LEVELS OF SOPHISTICATION

1. Basic (top 50%)

Two years ago, this approach would be enough to print meetings for almost any decent offer. It’s a good foundation for cold email outreach but it’s not optimized and will not drive the best possible results.